Studio 3.0.1 Update Released…. January 20, 2012
Posted by Jon Ward in Advertising, Glasses, Studio, Technology, Tobii, Updates.add a comment
Just a quick post – and sorry for not being very active on here lately…. Studio 3.0.1 update is now available for download from here : http://studiohelp.tobii.org/Updates/ where you simply need to enter your licence key to access to the installer.
Why have we been so quiet? Well we have been putting together the final touches on Acuity Intelligence, our sister company who can be found on www.acuity-intelligence.com where we will be looking at more integration of hardware and software across a wide range of disciplines such as biometrics, analytics, motion capture and more! Check it out or get in touch!
Tobii Studio 3.0 – What’s In The Update December 13, 2011
Posted by Jon Ward in Advertising, eye tracking, Market Research, Marketing, Shopper Research, Studio, Technology, Tobii, Usability & UX.add a comment
Well it is just over a week now since Studio 3.0 went live for Tobii users and the feedback so far has been all positive – but some users on earlier versions, and other customers have asked “So what’s new?” – so I am on hand to give you a quick rundown of the key functions / changes in 3.0…
General fixes : There have been a number of stability and resource issues addressed in line with updating the database type to accommodate the new data from the biggest new feature in 3.0 – dynamic areas of interest.
New text export tool : For customers who like to play with the raw data and export data sets to packages such as SPSS, Matlab, R and so on there is a much more flexible and powerful text export tool. Not only do you have more data sets to choose from, you can also create templates of the reports you like and save them for future use – much as you can do with the fixation filter settings since the update in 2.3.
Remote viewer (Enterprise edition) : The old Studio Remote Logger has been replaced with a sleeker, more stable remote viewer. Unfortunately the logger functionality has gone – however it has been replaced with a better, solid, lightweight viewer that has much better buffering and stability across a network – sending user cameras, screen data, gaze data and mouse interactions over a network.
Dynamic areas of interest : Areas of interest now have a life of their own! You can reshape, resize and move areas of interest to compensate or track movement in videos, web pages, Glasses recordings and more – the powerful tools allow you to quickly manipulate the AOI as you wish, press a button and get your statistics for the dynamic interaction, or indeed group them together using the AOI tools to get data aggregated across all sorts and types of stimuli!
Along with all these features there are also some visual changes to the GUI and a few little bits and pieces which all add up to a great update for the worlds market leading eye tracking software! See the data sheets for more information or contact us on sales@acuity-ets.com to find out more!
Free Tobii Plug-in for Morae available for Download now! November 15, 2011
Posted by Natasha French in eye tracking, Technology, Tobii, Updates, Usability & UX.1 comment so far
The Tobii plug-in enables recording of eye tracking data from any Tobii T/X series eye tracker into Morae Recorder. You can then export and replay your recordings in Morae Manager with eye tracking data overlaid.
Eye Tracking brings a new dimension to usability testing with TechSmith Morae, as researchers can combine actions of the user (logged as events in Morae) with the gaze trail of the user (captured with Tobii eye tracker). This combination of data will lead to further insights about user behaviour.
If anyone wants to know more, please give the Acuity team a call on 01189 000 795 or email sales@acuity-ets.com
Tobii at Congress 2011 Impact – Research Reloaded @ Amsterdam 18th – 21st September September 19, 2011
Posted by Natasha French in eye tracking, Market Research, Tobii.add a comment
Tobii are heading over to Congress 2011 in Amsterdam, showcasing the latest eye tracking technology over the 3 day event.
ESOMAR is a great opportunity to showcase the hard work and exciting developments that go on behind the scenes at Tobii HQ! The past year alone we’ve seen eye trackers integrated into laptops, glasses, plenty of software developments and recently, the release of the mobile device platform. Tobii continues to make eye tracking in market research easier and more effective with data capture becoming even more naturalistic, essentially, without compromising the quality of the results.
We won’t be there unfortunately as we’ll be tied up with work commitments in the UK. But, if you plan to attend be sure to visit the Tobii guys at Booth No.60! With the team on hand, it’s ideal for curious minds to see some of the latest technology and be the first to get inside information on new developments to be born out of the Swedish office.
If you haven’t tickets but fancy going along, you can check out the details and register at http://www.esomar.org/index.php/events.html If you want Acuity to organise a chat with the guys (from previous experience, we know it can get rather busy!) then email me at Natasha@acuity-ets.com with an ideal date and time and I will make the necessary arrangements with the team.
Tobii Studio 2.3.2. Released! September 5, 2011
Posted by Jon Ward in eye tracking, Studio, Tips And Tricks, Tobii, Updates, Usability & UX.2 comments
Just a quick note to say that Tobii Studio 2.3.2 has been released… this latest updates improves the processing speed of the web grouping tool, so will be of massive benefit to all those web usability testers out there!
To download the latest version you need to have a valid support contract and go to HELP > CHECK FOR UPDATES within Studio. If you haven’t got a valid support contract get in touch on sales@acuity-ets.com and we can discuss your options… Studio 2.4 is scheduled for release at the end of the year, so keep your eyes out for that as well!
Please note Studio 2.3 is NOT compatible with X50, 1750 and 2150 eye trackers.
Tobii Publish Performance Testing Guidelines For Remote Eye Trackers September 3, 2011
Posted by Jon Ward in eye tracking, Technology, Tobii, Usability & UX.add a comment
Specification sheets for eye trackers can look confusing, with spatial resolutions, sampling rates and all sorts of measurements being listed. Of course all these figures are usually the manufacturers best performance standards under ideal conditions and as with any high value purchase you should always try the equipment in situ in an environment or conditions that are as close to your needs as possible. Tobii have recently released on their website detailed guidelines for testing remote eye tracking equipment to get the true figures and performance standards for your system. This includes removing any types of noise filter, looking at different illumination levels, gaze angles and rates of head movement – and shows the true capabilities of a system, not the “best case” measurements often quoted.
When comparing eye trackers first ask yourself a few questions about the performance data you have in front of you, and ask the manufacturer for more information on how they came to the quoted numbers, how their system performs in different conditions and if they can’t answer the questions – maybe ask yourself why? Tobii are leading the market with this initiative, will other manufacturers follow?
Follow the link here : http://www.tobii.com/en/eye-tracking-research/global/about-tobii/eye-tracking/test-method/ to see more about the methods and also the first reports for the Tobii T60XL.
Merging Projects In Tobii Studio May 23, 2011
Posted by Jon Ward in eye tracking, Glasses, Media, Studio, Tips And Tricks, Tobii.13 comments
One of the common questions we get from clients relates to merging data from different Tobii projects, and more often or not the question is “Why can’t I merge data from two different Tobii Studio Projects?” so I thought it was time to do a little blog post to help people through this and understand a workflow to avoid any potential issues.
The main thing to understand is that when a project folder is created within Studio it is given a ‘digital signature’ of sorts which is unique to that project and that copy of Studio. If you want to merge data later on YOU MUST USE THIS PROJECT AS THE TEMPLATE!
To give you an example of what I mean by this let’s assume we are collecting data in two locations – at each location I create the test using the stimuli required, put them into a timeline that is exactly the same on both machines. On paper these look identical and you would think you can merge the data – you can’t. The digital signature of each test is different and therefore they are standalone projects, regardless of how identical they may appear. In this scenario you should create the blank project at one location, filling the timeline with the relevant stimuli and so on. Once the test is ready to go, export the project using the “EXPORT PROJECT ARCHIVE” option in the “FILE” menu within Studio. On the second (and each subsequent) location we would then import the test template into the Studio licence there, thereby retaining the digital signature and allowing us to merge data sets at a later date.
Once data capture is completed we use the “EXPORT” and “IMPORT” project archive tools accordingly and when we import we get the option to either merge the data sets or have them as separate tests in the library. Please note you cannot merge the tests by doing the quick “copy and paste” style of export.
Hope this helps people and reduces confusion! As always fire over any questions to jon@acuity-ets.com or give me a call on 01189 000796 and I’ll be happy to help.
Tobii EyeTrackUX 2011 – Eye Tracking Conference on User Experience May 6, 2011
Posted by Jon Ward in eye tracking, Market Research, Studio, Technology, Tobii, Usability & UX.add a comment
It doesn’t seem like a year ago that we were enjoying some fine Belgian beers in Leuven and learning about user’s experience with eye tracking in the fields of usability and research, but it was! And now the time is nearly upon us for this years event – held handily for us in London this year.
With a range of speakers and the opportunity to swap ideas, stories and turns at the bar with Tobii users from around the world we hope that we will see many familiar faces around the event! Of course we will be there, so have a look at http://www.eyetrackux.com/ for more details on booking your place.
Tobii Glasses – Take 2 Cases To Do Research? Not Us, We Take 1 And Go…. April 15, 2011
Posted by Jon Ward in Advertising, eye tracking, Glasses, Market Research, Shopper Research, Studio, Tips And Tricks, Tobii.add a comment
Ok, so it is a really bad pun and only those who have seen the “Wash ‘n’ Go” adverts will understand it but it gets the message across. Much as we love the innovative and amazing Tobii Glasses having the IR markers and glasses system in two cases is a pain – especially when flying on ‘ahem’ more cost effective airlines… so we searched for an alternative and came up with this hardened ABS case (the same stuff some of the Tobii screen based eye trackers come protected in, and the cases we use for our loan PC’s) and we love it!
The trays fit in nicely on top of each other with the markers on the bottom and the glasses layer on the top. There is room for documents, manuals and mounting accessories in the lid and it has four clip locks, as well as a combination lock and a great shoulder strap! An alternative option we are putting together is for a layer to lock in your laptop and charger so one case rules them all! (Ok, another awful reference but it’s been a long week….)
Plus it looks so much more James Bond! So avoid being nervous about your expensive equipment being damaged as the hardened case means it is much more resilient to knocks and can even be put into hold baggage or trusted with Scott or me!
And instead of being nervous about your expensive equipment being damaged the hardened case means it is more resilient to knocks and can be put into hold baggage meaning! For more details, pricing and availability contact sales@acuity-ets.com or call us on 01189 000795.
Tobii Glasses Case Study – 3D Labels! April 1, 2011
Posted by Jon Ward in Advertising, eye tracking, Glasses, Market Research, Marketing, Shopper Research, Studio, Tobii.add a comment
We have a new case study based on work carried out on behalf of Rolling Optics – a Swedish producer of optical 3D product packaging labels. This is the first publically available case study of the Tobii Glasses being used in a read shopper environment, more details and the link to be found below…
After applying a Rolling Optics 3D label to Grazette of Sweden’s XL hair care product range, sales of the range soared almost 90%. Rolling Optics wanted to know if their 3D labels had anything to do with the sales increase – and evidence that they could use customer dialogues. Aimed at explaining the sales increase the aim of the study was to test the theory that using a Rolling Optics 3D label on packaging was more attractive to the consumer. Tobii Glasses were used in a real store environment to compare performance of different premium shampoo bottle labels. By examining shoppers’ viewing patterns, both qualitatively and quantitatively, a correlation could be established between the use of Rolling Optics 3D labels and the sales increase. The case illustrates how the Tobii Glasses are used for measuring consumer attention in a store environment, including use of the IR markers to allow automated data aggregation in Tobii Studio.
Tobii_CustomerCase_Rolling_Optics_Package_design
For more information, pricing or to arrange a demonstration of the Tobii Glasses, Studio or the other products in our portfolio contact us on 01189 000795 or sales@acuity-ets.com
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