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‘Screen Life: the view from the sofa’ Awarded The Grand Prix at The 2012 Media Research Group (MRG) Awards – Market Research Innovation Using Quividi!!!! November 29, 2012

Posted by Natasha French in Market Research, Media, Technology, Uncategorized.
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Fantastic news that Thinkbox have been awarded the Grand Prix at the 2012 Media Research Group (MRG) Awards for its research into multi-screening with ‘Screen Life: the view from the sofa’. The study also won awards for the ‘Best Trade Body Research’ and the ‘Best Research Initiative’.

This project was carried out by our friends at COG Research for Thinkbox and is a real example of researchers pushing the boundaries of market research innovation by combining cutting edge, scientifically proven technology – such as Quividi – with market research.

‘Screen Life: the view from the sofa’ included an examination of over 700 hours of people being filmed while watching TV in their homes using Quividi, video cameras and recorders (supplied by us) to capture who was in the room and where their visual attention was focused.

Quividi is a fully automated people tracking solution that can measure the attention time of an audience using a simple video sensor and image processing technology. Acuity has seen it more commonly used in shopper research to understand the attention time of customers whilst they look at a piece of digital signage, retail fixture, POS or POP. However, it’s always exciting when we speak to commercial clients that embrace new technology and create new applications that help the industry to understand more about consumers – in the case of ‘Screen Life: the view from the sofa’ just how positive a development multi-screening is for TV advertisers.

It’s equally as good when industry leaders acknowledge those pushing the boundaries of MR innovation – and encourage others to do the same!!!

UCD2012 Conference at Cavendish Square, London… See You There! November 8, 2012

Posted by Natasha French in Advertising, eye tracking, Market Research, Marketing, Media, Technology, Uncategorized, Usability & UX.
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Last weekend it was ‘The Ski and Snowboarding Show’, this weekend it’s UCD2012 Conference at Cavendish Square, London…. I suppose you could say we get around a bit!

So why UCD2012 and why Acuity? The show aims to give people the opportunity to enjoy real world case studies, inspiring presentations and hands on workshops focusing on user centred design in the real world by offering opportunities for learning and sharing with like-minded people. With UCD2012 being a not-for-profit conference for the community (it’s only been possible due to the presenters donating their time!) Acuity felt it was important to show our support by attending the event and sharing our own experiences and knowledge on the day.

With that in mind, on Saturday 10th November, Acuity will be holding interactive workshops with eye tracking and other complementary technologies we offer such as GSR, EEG and wireless biometrics – please note that if you are attending workshops are on a first come first served basis! Getting there early is advisable!

In addition to this, our very own Jon Ward will be giving a talk on ‘Palm Reading for The 21st Century?’ (I’ll let the mystery with that continue until Saturday!) and with talks from our friends at Cyberduck, Amberlight, User Vision, NileHQ, Sapient Nitro and Foolproof – it’s set to be an interesting and informative weekend. With our Christmas night out planned for the evening, it could be eventful too.

UCD2012 starts on Friday 9th November at 9.00am and finishes on Saturday 10th November at 5.00pm. For information and event updates please go to http://www.ucd2012.org