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Gaze Plots, Heatmaps And Everything Over Video! September 30, 2009

Posted by Jon Ward in Uncategorized.
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Our friends over at EOM in Chile have been using our previous tip about exporting heatmaps over video, and taken it a step further!

Pedro has included two separate gaze plots (one for male and one for female participants) over the heatmap to show that although the heat map shows the highest concentrations of attention – there is still some other viewing behaviour, and also differences between the sexes.

This is a very cool output – however we think there needs to be a limit on the number of participants for it to still be useful and clear but good work Pablo!

A little bit about Pablo and his company EOM : After years of shooting TV shows and documentaries all over the globe, and looking for a more exiting life, Pablo has entered the fascinating world of exploring the mind from the eyes point of view!! His new company is based in Chile and can be found here – www.eyeonmedia.net

How To Guides For Tobii Studio… September 24, 2009

Posted by Jon Ward in Advertising, eye tracking, Market Research, Studio, Tips And Tricks, Tobii, Uncategorized.
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For some of you newer users to Studio, or those that want a quick refresher, Tobii have created some walkthrough videos for some of the common features – here are two to get you started!

Tobii Studio 2.0.4 released! September 24, 2009

Posted by Jon Ward in eye tracking, Media, Studio, Technology, Updates.
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With hardly having a second to breathe Tobii have tweaked Studio again! Go to HELP > CHECK FOR UPDATES to download the latest version.

Tobii Technical Support – Now Tweeting! September 21, 2009

Posted by Jon Ward in Uncategorized.
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For all the Twitter users out there Tobii technical support now has its own Twitter account – follow them TOBIISUPPORT.

More Resources For You To Use! September 21, 2009

Posted by Jon Ward in eye tracking, Market Research, Marketing, Media, Studio, Tips And Tricks, Tobii, Usability & UX.
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We have uploaded a number of documents for everyone to view, and download, on both Scribd and Slideshare – as time goes on we will add additional material to these for you to access. Please give feedback as always, and if there is anything you ant us to try to add – then feel free to suggest something!

We are on scribd at http://www.scribd.com/Acuity%20ETS and Slideshare at http://www.slideshare.net/AcuityETS

Hope you find these two vaults useful!

Acuity On Twitter September 20, 2009

Posted by Jon Ward in Uncategorized.
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Just a quick post to remind everyone to follow us on Twitter – as well as the odd random look into the daily life of the Acuity team, we also announce software releases, tips, fixes and links to interesting web pages and gadgets.

If you are on twitter follow us “AcuityETS”, if not why not sign up at www.twitter.com – we can also respond to direct messages very quickly thanks to them being delviered to our Blackberries 24/7!

Tobii Studio Paper on the Effectiveness Of Retrospective Think Aloud (RTA) September 18, 2009

Posted by Jon Ward in Advertising, eye tracking, Market Research, Media, Studio, Tobii, Usability & UX.
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As the first in a number of papers over the coming months, we present a report covering a study showing the effectiveness of using retrospective methods to identify issues in usability studies. The study was operated in Sweden and focused on the music streaming site, Spotify. It’s an interesting read with some good points raised that we hope will spark discussions!


As always your feedback and comments are welcomed!

ROI in Market Research September 16, 2009

Posted by Scott Hodgins in Uncategorized.
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This is a new video from Tobii looking at ROI and the usefulness of eye-tracking in the market research sector.

For more informaton on how we can add eyetracking to your portflio please contact us at sales@acuity-ets.com

An Easy Way To Import, Export And Backup Tobii Studio Projects September 13, 2009

Posted by Jon Ward in eye tracking, Studio, Tips And Tricks.

We have had a few people ask us to expand on how to use the new LINK function for importing Tobii Studio projects, which first appeared in Studio 1.5 and is onboard still in 2.0.

One of the biggest frustrations with Studio users is the amount of time it can take to export a large test, the issues you can have with ensuring your hard drive is formatted to accept files of that size and also the amount off HDD space they can take up. In addition to this if you have an error on your hard disk you risk the NAS file being corrupted and losing all your work (or your backup).

With Studio 1.5 Tobii altered they way the files are saved and located on the drive and you can now see in the PROJECT menu, the location of the project on your hard drive – and you can also specify this to suit your personal requirements. This is usually something like C:Document/Tobii Studio Projects by default.

So how does the new system help you? Firstly you can copy the files easily by dragging and dropping to a back up drive, USB stick or similar. As the files are copied individually there is no problems with hitting the thresholds of FAT32 formatting meaning no need to worry about reformatting drives to suit. Thirdly, if you have an error on your drive you may only lose one or two files – and therefore not all your test which is a bonus! And as you can copy and paste, or drag the files across you don’t have to sit through a long export procedure!

So how do you quickly export / import projects…

Exporting : If you want to move a project from one machine to another to back it up, simply locate the folder (use the PROJECT menu to see the root directory) then copy and paste or drag and drop the files to your USB drive, external hard drive, network storage or similar.

Importing : When you have copied the files across to the machine you want to import the data to, make a note of where you have stored the files and open Studio. On the PROJECT menu you need to click on the LINK PROJECT icon and then use the BROWSE function to find your folder. Click on the folder to open it and you will see a database file (in DB3 format). Select this file and Studio should link the project for you. Much quicker than the old export / import function!

Limitations : Ok, there had to be a down side – but its a small one! If you are collecting data from maybe two different sources / trackers, or you are adding extra recording to an existing project you can only use the quick function for the first set of data. For the second set you will need to export and import as normal so that Studio will merge the projects together.

Hope you find that useful – I know it has saved us a huge amount of time and means that managing backups and archive data is much simpler.

As always – any questions or comments feel free to contact us via sales@acuity-ets.com

Tobii Studio 2.0.3 Released September 9, 2009

Posted by Jon Ward in Uncategorized.
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A quick note to let you kno that Studio has been tweaked a little further and 2.0.3 is available for download through the HELP > CHECK FOR UPDATES option in Studio, as long as you have a current support contract. Release notes and details of changes can be seen when you go to download the file!