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Tobii Studio 3.2 Launched December 18, 2012

Posted by Jon Ward in eye tracking, Studio, Technology, Tips And Tricks, Tobii.
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We are pleased to announce the latest version of the worlds most popular eye tracking analysis software. Studio 3.2 has a number of new features including task based segmentation, a new visualisation tool and a number of performance tweaks. Go to the Tobii website and download it now, if your support and upgrade contract isn’t up to date then get in touch with us and we will give you a quote so you can continue to enjoy the constant improvements and new functionality of Tobii Studio.

Tobii Studio 3.0.2 Available to Download February 20, 2012

Posted by Jon Ward in eye tracking, Studio, Tobii, Updates.
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For all our customers with current support and upgrade contracts please go to http://studiohelp.tobii.org/Updates/ with your licence key handy – this minor release tweaks some of the functionality released in Studio 3.0. For those without a support contract please get in touch with us at sales@acuity-ets.com to discuss your options.

Tobii Launch the X1 Light Eye Tracker – Take Your Testing On The Road…. EASILY! January 27, 2012

Posted by Jon Ward in Advertising, eye tracking, Market Research, Marketing, Media, Studio, Technology, Tobii, Updates, Usability & UX.
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Earlier this week Tobii launched another groundbreaking product – the X1 Light.

The X1 Light eye tracker is a truly portable lab, that you can literally fit into your laptop bag and test in situ, wherever and whenever you want. With device stands for both desktop, screen based, laptop based and real world testing this is a hugely flexible piece of equipment for market research, usability and more. There is plenty of information on our website about the X1 Light here : http://www.acuity-ets.com/products_x1-series.htm and you can also see an introduction video here : http://www.youtube.com/watch?v=_B1r3xuqDck

The X1 Light can be used with the free of charge Morae plug-in for usability studies or you can use it with Tobii Studio, the most popular eye tracking analysis software in the world!

For more information, specifications and pricing please don’t hesitate to contact sales@acuity-ets.com .

Studio 3.0.1 Update Released…. January 20, 2012

Posted by Jon Ward in Advertising, Glasses, Studio, Technology, Tobii, Updates.
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Just a quick post – and sorry for not being very active on here lately…. Studio 3.0.1 update is now available for download from here : http://studiohelp.tobii.org/Updates/ where you simply need to enter your licence key to access to the installer.

Why have we been so quiet? Well we have been putting together the final touches on Acuity Intelligence, our sister company who can be found on www.acuity-intelligence.com where we will be looking at more integration of hardware and software across a wide range of disciplines such as biometrics, analytics, motion capture and more! Check it out or get in touch!

Tobii Studio 3.0 – What’s In The Update December 13, 2011

Posted by Jon Ward in Advertising, eye tracking, Market Research, Marketing, Shopper Research, Studio, Technology, Tobii, Usability & UX.
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Well it is just over a week now since Studio 3.0 went live for Tobii users and the feedback so far has been all positive – but some users on earlier versions, and other customers have asked “So what’s new?” – so I am on hand to give you a quick rundown of the key functions / changes in 3.0…

General fixes : There have been a number of stability and resource issues addressed in line with updating the database type to accommodate the new data from the biggest new feature in 3.0 – dynamic areas of interest.

New text export tool : For customers who like to play with the raw data and export data sets to packages such as SPSS, Matlab, R and so on there is a much more flexible and powerful text export tool. Not only do you have more data sets to choose from, you can also create templates of the reports you like and save them for future use – much as you can do with the fixation filter settings since the update in 2.3.

Remote viewer (Enterprise edition) : The old Studio Remote Logger has been replaced with a sleeker, more stable remote viewer. Unfortunately the logger functionality has gone – however it has been replaced with a better, solid, lightweight viewer that has much better buffering and stability across a network – sending user cameras, screen data, gaze data and mouse interactions over a network.

Dynamic areas of interest : Areas of interest now have a life of their own! You can reshape, resize and move areas of interest to compensate or track movement in videos, web pages, Glasses recordings and more – the powerful tools allow you to quickly manipulate the AOI as you wish, press a button and get your statistics for the dynamic interaction, or indeed group them together using the AOI tools to get data aggregated across all sorts and types of stimuli!

Along with all these features there are also some visual changes to the GUI and a few little bits and pieces which all add up to a great update for the worlds market leading eye tracking software! See the data sheets for more information or contact us on sales@acuity-ets.com to find out more!

Studio 3.0 Brochure – Academic Research

Studio 3.0 Brochure – Commercial Research

Tobii Studio 2.3.2. Released! September 5, 2011

Posted by Jon Ward in eye tracking, Studio, Tips And Tricks, Tobii, Updates, Usability & UX.

Just a quick note to say that Tobii Studio 2.3.2 has been released… this latest updates improves the processing speed of the web grouping tool, so will be of massive benefit to all those web usability testers out there!

To download the latest version you need to have a valid support contract and go to HELP > CHECK FOR UPDATES within Studio. If you haven’t got a valid support contract get in touch on sales@acuity-ets.com and we can discuss your options… Studio 2.4 is scheduled for release at the end of the year, so keep your eyes out for that as well!

Please note Studio 2.3 is NOT compatible with X50, 1750 and 2150 eye trackers.

Tobii Mobile Device Test Platform May 27, 2011

Posted by Jon Ward in eye tracking, Studio, Technology, Tips And Tricks, Usability & UX.
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Testing mobile devices with eye tracking has always posed problems – screen based systems allow testing in a number of ways, from emulation to hiding a unit under a table (see the white paper on testing mobile devices – available on our Scribd page) and head mounted systems allow the freedom to test but sometimes suffer from low levels of clarity from the forward facing camera. When it comes to working with the data to produce findings easy aggregation of data hasn’t been possible – meaning more qualitative analysis and longer lead times for projects.

Taking this into consideration Tobii have designed a platform to utilise the current X series eye trackers, which allows repeatable, accurate testing of mobile devices and aggregated visual and statistical outputs using the Tobii Studio software platform. By using the X series there are also no requirements for the user to wear any eye tracking equipment and the interactions can be very free and natural. There are a variety of additional mounts and ways to increase the systems capabilities to allow for testing of phones, tablets and also other devices or physical objects – such as documents or magazines.

With Tobii Studio’s ability to group and compare different types of stimuli and tests we can now accurately compare, tabulate and analyse multi-platform products, websites, interactions and user journeys with a constant range of deliverable tools, visuals and metrics – a big leap forward for eye tracking!

The stand is due to be shipped from the middle of June, and pre-orders are already stacking up – have a look at the data sheet or contact us at sales@acuity-ets.com for more – or give us a call on 01189 000795. We also hope to have the stand at the Tobii UX Meeting next month…


Merging Projects In Tobii Studio May 23, 2011

Posted by Jon Ward in eye tracking, Glasses, Media, Studio, Tips And Tricks, Tobii.

One of the common questions we get from clients relates to merging data from different Tobii projects, and more often or not the question is “Why can’t I merge data from two different Tobii Studio Projects?” so I thought it was time to do a little blog post to help people through this and understand a workflow to avoid any potential issues.

The main thing to understand is that when a project folder is created within Studio it is given a ‘digital signature’ of sorts which is unique to that project and that copy of Studio. If you want to merge data later on YOU MUST USE THIS PROJECT AS THE TEMPLATE!

To give you an example of what I mean by this let’s assume we are collecting data in two locations – at each location I create the test using the stimuli required, put them into a timeline that is exactly the same on both machines. On paper these look identical and you would think you can merge the data – you can’t. The digital signature of each test is different and therefore they are standalone projects, regardless of how identical they may appear. In this scenario you should create the blank project at one location, filling the timeline with the relevant stimuli and so on. Once the test is ready to go, export the project using the “EXPORT PROJECT ARCHIVE” option in the “FILE” menu within Studio. On the second (and each subsequent) location we would then import the test template into the Studio licence there, thereby retaining the digital signature and allowing us to merge data sets at a later date.

Once data capture is completed we use the “EXPORT” and “IMPORT” project archive tools accordingly and when we import we get the option to either merge the data sets or have them as separate tests in the library. Please note you cannot merge the tests by doing the quick “copy and paste” style of export.

Hope this helps people and reduces confusion! As always fire over any questions to jon@acuity-ets.com or give me a call on 01189 000796 and I’ll be happy to help.

Tobii EyeTrackUX 2011 – Eye Tracking Conference on User Experience May 6, 2011

Posted by Jon Ward in eye tracking, Market Research, Studio, Technology, Tobii, Usability & UX.
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It doesn’t seem like a year ago that we were enjoying some fine Belgian beers in Leuven and learning about user’s experience with eye tracking in the fields of usability and research, but it was! And now the time is nearly upon us for this years event – held handily for us in London this year.

With a range of speakers and the opportunity to swap ideas, stories and turns at the bar with Tobii users from around the world we hope that we will see many familiar faces around the event! Of course we will be there, so have a look at http://www.eyetrackux.com/ for more details on booking your place.

Tobii Glasses – Take 2 Cases To Do Research? Not Us, We Take 1 And Go…. April 15, 2011

Posted by Jon Ward in Advertising, eye tracking, Glasses, Market Research, Shopper Research, Studio, Tips And Tricks, Tobii.
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Ok, so it is a really bad pun and only those who have seen the “Wash ‘n’ Go” adverts will understand it but it gets the message across. Much as we love the innovative and amazing Tobii Glasses having the IR markers and glasses system in two cases is a pain – especially when flying on ‘ahem’ more cost effective airlines… so we searched for an alternative and came up with this hardened ABS case (the same stuff some of the Tobii screen based eye trackers come protected in, and the cases we use for our loan PC’s) and we love it!

The trays fit in nicely on top of each other with the markers on the bottom and the glasses layer on the top. There is room for documents, manuals and mounting accessories in the lid and it has four clip locks, as well as a combination lock and a great shoulder strap! An alternative option we are putting together is for a layer to lock in your laptop and charger so one case rules them all! (Ok, another awful reference but it’s been a long week….)

Plus it looks so much more James Bond! So avoid being nervous about your expensive equipment being damaged as the hardened case means it is much more resilient to knocks and can even be put into hold baggage or trusted with Scott or me!

And instead of being nervous about your expensive equipment being damaged the hardened case means it is more resilient to knocks and can be put into hold baggage meaning! For more details, pricing and availability contact sales@acuity-ets.com or call us on 01189 000795.