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Free Eye Tracking Workshops Go On The Road! September 9, 2010

Posted by Jon Ward in eye tracking, Market Research, Marketing, Technology, Tips And Tricks, Tobii, Updates.
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Earlier this year we did a number of introductions to eye tracking workshops for people we met at Internet World. These gave a little more insight into eye tracking, its applications, dispelled some myths and explained the science and reasoning behind a lot of the metrics and visualisations people see! These were insanely popular and we got great feedback – and as we are gluttons for punishment we are doing some more – but taking them on the road!

The new dates will be in November –and are penciled in to be held in Newcastle, Manchester, Birmingham and Edinburgh. However if you have a requirement for your business we can arrange a more tailored local event for you!

The event is free to attend and refreshments will be provided! These sessions are designed to be a prime opportunity for those interested to gain a more extensive understanding of ET and have some real ‘’hands on’’ experience. Please note that places will be allocated on a first come, first serve basis. All those interested to learn more  – please email Natasha (natasha@acuity-ets.com) or call us on 01189 000795. You will receive more details and confirmation, and have the chance to forward any questions or thoughts to be considered on the day!

New Addition To The Acuity Team! September 1, 2010

Posted by Jon Ward in Updates.
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As we start to develop our product portfolio and increase our customer base we have been looking for a new addition to the Acuity team for some while, and we are pleased to announce that Katarina Bohacova will be joining us later this month.

Kata (which she prefers!) comes with an impressive background in eye tracking doing both usability testing and evaluations and also studying saccade programming in humans during her time in Paris. She also has academic qualifications and experience in Human and Social Sciences, Psychology, Ergonomics and Complex Systems – specialising in natural and artificial cognition.

She has several publications based around eye movements and speaks four languages (embarrassing as Scott and I barely speak English!) and we are going to ask her to focus on the academic market in the UK and Ireland. She’ll be starting to come out on visits to clients from the end of September!