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Tobii Trip….. What A Fantastic Place!!!! December 15, 2009

Posted by Natasha French in Studio, Technology.
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First blog offering as I feel totally compelled to share my thoughts on Acuity’s Tobii Sweden experience! What a cool place!

Jon and Scott have ventured over a fair few times now, so it seemed fitting that I tagged along to check out how everything operates over at Tobii central.

What a thoroughly lovely bunch of guys and girls with genuine interest for eye tracking! It’s not often you come across a super friendly workplace full of people who really seem to enjoy their work. It’s refreshing to find and I’m sure this contributes to the enthusiastic drive that keeps Tobii pushing forward with new ideas and new ways to develop eye tracking technology for clients old and new.

For those of you who haven’t had the pleasure of (yet!) the office is based a quick tube journey away from Stockholm. Everything happens here, from the production, development and execution of Tobii technology. I almost felt like Charlie in Willy Wonker’s Chocolate Factory, staring in awe as every room is explored and I’m introduced to an array of new faces. The buzz of the Tobii office is infectious, with a team that seems full of new and exciting ideas with a real energy that all of us at Acuity have found immediately and been inspired by.  

Now back at our Reading office, meeting the rest of the Tobii team has infused even more of my confidence in Acuity’s choice to work with Tobii technology. There’s some really exciting talk of developments in the pipeline and with outstanding support staff, technical guys speaking passionately about new ideas/directions to take existing and new technology. I believe that  Tobii is a company growing rapidly with a team that actually listen, create and take a real interest in client and colleague views. I’m sure Tobii will push eye tracking technology beyond its limits and I can’t wait to see new ways Tobii eye tracking will grow…..

Virtual Eye Tracking, Versus Mouse Tracking Versus Eye Tracking… December 8, 2009

Posted by Jon Ward in eye tracking, Market Research, Tips And Tricks, Tobii.
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For those of you who have visited the blog recently you may notice a few chages – I have moved a few posts off the blog for the moment, regarding the ongoing testing of the various visual saliency products on the market – and you may want to know why. Firstly the constant backwards and forwards and re-testing and so on was taking up a lot of time at my end, and secondly as there have been dialogues started with various producers of this type of product I thought that a more controlled test would be more beneficial to all involved, including you the reader! So over the Christmas period (hopefuly) I am going to gather a collection of images and A/B variants etc together and try to do something more structured and constructive, and then of course post the results. This seems to make more sense for everyone as opposed to numerous blog posts, comments and so on! The producers of the other products seem keen to get this sort of comparison done so hopefully it will be a useful activity…. Watch this space!

Tobii Studio Latest Versions Available For Download… December 1, 2009

Posted by Jon Ward in eye tracking, Studio, Technology, Tips And Tricks, Tobii, Updates.
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Very quick blog post to let you know the latest versions of Studio that are available to download…

If you have a valid support and upgrade contract and you want to try the new statistics tool there is Studio version 2.1.3- but be warned this is an Alpha release and NOT supported by tech support and not recommended for commercial testing. We suggest running your tests in version 2.0.5 and then trying the new statistics tool out once you have captured the data – be sure to keep a copy of both Studio install files to be able to uninstall / re-install though!

For those with a support and upgrade contract that aren’t feeling quite as adventurous 2.0.5 is out now and has fixed a couple of stability bugs that had crept in…

And finally for anyone who has not chosen to extend their support package 1.7.2 is on line and represents the final version of the software which will be available without subscribing to support.

As always any questions please feel free to email us at sales@acuity-ets.com and if you would like a quote for upgrading to the latest version, and want to know the new functionality, features and road map for the future drop me a line jon@acuity-ets.com.