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About Acuity ETS Limited

Acuity Logo PNG S
Acuity ETS Limited are the UK & Ireland resellers for Tobii Technology AB.

We were founded during February 2008 when we bought out the Tobii sales element of Bunnyfoot Ltd, we are a completely independent business, wholly owned by the directors, Scott Hodgins and Jon Ward.

In short we sell, integrate, train and support clients who are looking to use eye tracking in their everyday work.

Our client base is diverse and covers the academic and commercial worlds. In the academic world we work with researchers in Psychology, HCI, Usability, Opthalmology and Medical Imaging. In the commercial world we work with clients across Usability, User Experience, Digital Agencies, FMCG, Entertainment, Brands, Sports and the Media. These diverse groups are studying still images, video, websites, animations, advertisements, packaging design, shelf layouts, architecture, cartography, 3D worlds, Software/UI design and On Screen Display.

If you can see it, we can probably eyetrack users engaging and studying it. We love a challenge and we are keen to expand our knowledge.

To learn more about some of our products/solutions or projects or to try a system for yourself please do get in touch.

Acuity Intelligence Logo Small

Acuity Intelligence Limited are the UK & Ireland resellers for Ergoneers, TEA, Quividi and Shopperception.

We were founded during 2012 as a spin out from Acuity ETS with Dr. Tim Holmes, a long standing collaborator whose work we have long admired.

In short, we take over where “ETS” leaves off, we help support, integrate, and train clients who are looking to use eye tracking in their everyday work. We add value and otherwise augment the basic eyetracking offerings to include supplementary and complementary technologies that help to classify, record and better understand how people behave in different environments. This can be in either a real-world environment, a mock up or a fully immersive synthetic or simulated environment. We can track individual and group journeys throughout any of these. We can analyse demographics/gender and CTS/OTS figures in realtime across the globe and deliver the data to you wherever you are. We can do this for a single site or across several simultaneously.

We provide technology, training, R&D, Original Research and

Our client base is diverse and covers the academic and commercial worlds. In the academic world we work with researchers in Psychology, HCI, Usability, Opthalmology and Medical Imaging. In the commercial world we work with clients across Usability, User Experience, Digital Agencies, FMCG, Entertainment, Brands, Sports and the Media. These diverse groups are studying still images, video, websites, animations, advertisements, packaging design, shelf layouts, architecture, cartography, 3D worlds, Software/UI design and On Screen Display.

If you can interact with it, we can probably help you to understand your users engaging and studying it. We thrive on learning and we are keen to expand our knowledge.

To learn more about some of our products/solutions or projects or to try a system for yourself please do get in touch.

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