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Unusual Advertising Tie-In’s! March 29, 2011

Posted by Jon Ward in Advertising, Market Research, Marketing.
1 comment so far

In this world of multimedia, SMM, online and real world advertising you need to be a little different to stand out. Recently our fellow reseller  in Australia , James Breeze, did some work with APN Outdoor and got some great results and some interesting findings, watch the link below and see a cameo from Juan Pablo, the Tobii reseller in Chile….

http://www.youtube.com/watch?v=bueAEYTj6gQ

Watching this again led me to think about interesting ways of grabbing attention and adding to the impact of an advertising campaign, and then I saw the following bus shelter outside a clients office….

At first I didn’t even notice anything… and then I saw the dent (it was early ok!!) and the feathers, then the posters and all of a sudden it clicked that this was tied to the Lynx adverts where the angels drop from the sky in admiration for a guy with sweet smelling armpits! To see the advert see here :http://www.youtube.com/watch?v=EfeVEAZkJqM .

Of course then I thought it would have been interesting to see how I engaged with this, and how I made built up the correlation with the branding which is where eye tracking would be incredibly useful and powerful. I like this subtle (but at the same time not so subtle) and quite unique way of adding to the campaign. What interesting tie-ins are out there? Seen anything that has made you smile, or think – “That is pretty cool!” – if so let me know!