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Tobii Mobile Device Test Platform May 27, 2011

Posted by Jon Ward in eye tracking, Studio, Technology, Tips And Tricks, Usability & UX.
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Testing mobile devices with eye tracking has always posed problems – screen based systems allow testing in a number of ways, from emulation to hiding a unit under a table (see the white paper on testing mobile devices – available on our Scribd page) and head mounted systems allow the freedom to test but sometimes suffer from low levels of clarity from the forward facing camera. When it comes to working with the data to produce findings easy aggregation of data hasn’t been possible – meaning more qualitative analysis and longer lead times for projects.

Taking this into consideration Tobii have designed a platform to utilise the current X series eye trackers, which allows repeatable, accurate testing of mobile devices and aggregated visual and statistical outputs using the Tobii Studio software platform. By using the X series there are also no requirements for the user to wear any eye tracking equipment and the interactions can be very free and natural. There are a variety of additional mounts and ways to increase the systems capabilities to allow for testing of phones, tablets and also other devices or physical objects – such as documents or magazines.

With Tobii Studio’s ability to group and compare different types of stimuli and tests we can now accurately compare, tabulate and analyse multi-platform products, websites, interactions and user journeys with a constant range of deliverable tools, visuals and metrics – a big leap forward for eye tracking!

The stand is due to be shipped from the middle of June, and pre-orders are already stacking up – have a look at the data sheet or contact us at sales@acuity-ets.com for more – or give us a call on 01189 000795. We also hope to have the stand at the Tobii UX Meeting next month…


Merging Projects In Tobii Studio May 23, 2011

Posted by Jon Ward in eye tracking, Glasses, Media, Studio, Tips And Tricks, Tobii.

One of the common questions we get from clients relates to merging data from different Tobii projects, and more often or not the question is “Why can’t I merge data from two different Tobii Studio Projects?” so I thought it was time to do a little blog post to help people through this and understand a workflow to avoid any potential issues.

The main thing to understand is that when a project folder is created within Studio it is given a ‘digital signature’ of sorts which is unique to that project and that copy of Studio. If you want to merge data later on YOU MUST USE THIS PROJECT AS THE TEMPLATE!

To give you an example of what I mean by this let’s assume we are collecting data in two locations – at each location I create the test using the stimuli required, put them into a timeline that is exactly the same on both machines. On paper these look identical and you would think you can merge the data – you can’t. The digital signature of each test is different and therefore they are standalone projects, regardless of how identical they may appear. In this scenario you should create the blank project at one location, filling the timeline with the relevant stimuli and so on. Once the test is ready to go, export the project using the “EXPORT PROJECT ARCHIVE” option in the “FILE” menu within Studio. On the second (and each subsequent) location we would then import the test template into the Studio licence there, thereby retaining the digital signature and allowing us to merge data sets at a later date.

Once data capture is completed we use the “EXPORT” and “IMPORT” project archive tools accordingly and when we import we get the option to either merge the data sets or have them as separate tests in the library. Please note you cannot merge the tests by doing the quick “copy and paste” style of export.

Hope this helps people and reduces confusion! As always fire over any questions to jon@acuity-ets.com or give me a call on 01189 000796 and I’ll be happy to help.

Tobii EyeTrackUX 2011 – Eye Tracking Conference on User Experience May 6, 2011

Posted by Jon Ward in eye tracking, Market Research, Studio, Technology, Tobii, Usability & UX.
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It doesn’t seem like a year ago that we were enjoying some fine Belgian beers in Leuven and learning about user’s experience with eye tracking in the fields of usability and research, but it was! And now the time is nearly upon us for this years event – held handily for us in London this year.

With a range of speakers and the opportunity to swap ideas, stories and turns at the bar with Tobii users from around the world we hope that we will see many familiar faces around the event! Of course we will be there, so have a look at http://www.eyetrackux.com/ for more details on booking your place.