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The New Tobii X2 Eye Tracker – The Smallest And Most Flexible Eye Tracker On The Market! February 11, 2013

Posted by Natasha French in Advertising, eye tracking, Market Research, Marketing, Media, Shopper Research, Technology, Tobii, Uncategorized, Updates, Usability & UX.
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Acuity are proud to present the new Tobii X2 eye tracker – a ground breaking development in delivering the smallest and most flexible eye tracker on the market!

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The Tobii X2-30 Eye Tracker (available in Compact Edition and Wide Edition) is a revolutionary small eye tracking system, powered by the latest generation in innovative eye technology from Tobii.

The Tobii X2 family comprises of eye tracking systems at 30 and 60 Hz. The X2 can easily be clipped on to a laptop, a PC monitor, or even a tablet for a compact and is our most portable system yet!

Research anywhereSmall footprint accommodates truly portable solutions and enables expansion of eye tracking from lab to real-life environments.

Supreme efficiency Ease of set up and operation paired with very robust participant tracking allow for cost efficient studies.

Trust your data – Unparalleled tracking accuracy within a revolutionary large head movement box ensures reliable and valid research results.

Choose between the Compact Edition and the Wide Edition – depending on your specific study context!

The Compact Edition is a smaller version of the eye tracker, measuring 184 mm (7.3’’) in length. You can use it as your portable lab or for studies that require a small eye tracker to track what participants see on:

  • Laptops and smaller PC monitors up to app. 22’’
  • Tablets and mobile phones (dedicated mobile device accessories will be available soon)
  • Small real-world interfaces

The Wide Edition is designed for studies that require larger gaze angles (up to 37°) and enables studies that involve larger stimuli, being able to track interfaces such as:

  •  PC monitors up to app. 27’’
  •  TV
  • Projections and simulators
  • Large real-world interfaces

Acuity are offering both rental and purchase options. As always for more information please contact the Acuity team at; sales@acuity-ets.com or (0)1189000795!

Why 2013 Is Going To Be Even Better For Our Clients…. February 5, 2013

Posted by Natasha French in eye tracking, Market Research, Shopper Research, Technology, Tobii, Uncategorized, Updates, Usability & UX.
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It’s been a busy couple of years with exciting developments here at Acuity. Key to this was the launch of Acuity Intelligence just over a year ago and the addition of Technical Director Dr Tim Holmes. I’ve had a few clients contact me, curious to find out the difference between the two companies: Acuity ETS and Acuity Intelligence (ETS and AI for short!). Reflecting on 2012 and what it held for the group, I thought the New Year might be a good time to clarify the difference between both and explain why 2013 is going to be even better for our clients.

Acuity ETS

Most of you reading this will already be aware of Acuity ETS. You’ll know our Directors and hopefully come to us when you have an eye tracking sale / rental requirement. Alongside this, ETS also offer training and support, giving you the tools and ‘know how’ to complete your own independent research effectively and use scientific technology to answer difficult commercial questions.

Now, if any of you know our Directors well, you’ll also be very aware that they are technology geeks (this enthusiasm is a must for anyone that joins the Acuity team!). With a (slightly obsessive) thirst for new tech, it wasn’t long before other tools that could supplement gaze data were also found by the guys. Wanting to offer these to clients too – the idea of Acuity Intelligence began!

Acuity Intelligence

Customer tracking / counting technology, facial and emotional recognition solutions, non-intrusive biometric sensors, browser based eye tracking to name but a few, the supplementary offering expanded quickly along with the AI team.

The end of 2011 welcomed a new company Director and Vision Scientist, Dr Tim Holmes. Actively involved in scientific research as a university lecturer, Tim was the catalyst for AI offering additional research and consultancy services based on real science. Services which include education about why technologies such as eye tracking and galvanic skin response are important measures of consumer attention and emotional engagement; the design of rigorous and innovative research projects that maximise the value of client investment by using the right combination of methodology and technologies to answer client questions; and innovative analysis and presentation of results that are scientifically accurate, replicable and focus on the meaning of the data, rather than just the numbers themselves. With Matlab and E-Prime consultancy offerings, AI also supports experiment development and data analysis in a number of Universities in the UK and beyond and is actively involved in cutting edge research at a number of institutions. In addition to all this, AI now also has product integrators and software developers in house who are feverishly beavering away on some truly unique off-the-shelf solutions as well as bespoke solutions tailored to the needs of specific customers!

Working together for you in 2013

Both sister companies offer something very different but both work together seamlessly on your behalf to provide you with a more complete research solution for 2013; all equipment rental, technical support and analysis or simply the technology and knowledge that will enable you to complete your own independent research well. We hope that by extending our offering to you, we can offer a more flexible way to make use of new technologies that add real scientific value to your research.