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Over 500 Papers And Abstracts On Eye Tracking Using Tobii August 22, 2010

Posted by Jon Ward in eye tracking, Market Research, Marketing, Media, Studio, Tips And Tricks, Tobii, Usability & UX.
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The library of abstracts and papers on studies using Tobii equipment has now swelled to over 500 and is growing daily! These papers cover everything from HCI and usability thru psychology, reading studies, infant development and more.

Follow this link http://www.diigo.com/list/tobiieyetracking to go to the index and search by category.

For questions on your applications and system needs please contact Acuity on sales@acuity-ets.com or 01189 000795.

We Can (and Will!) Eye Track Almost Anything… August 4, 2010

Posted by Jon Ward in eye tracking, Marketing, Media, Shopper Research, Studio, Technology, Tips And Tricks, Tobii.
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As part of our claim to be able to eye track almost anything (not parrots before you ask!) within reason a client asked us if we could eye track someone applying moisturiser, face wash or having a shave….. not being one to back down from a challenge I said “sure we can” and then left thinking how… as the Tobii Glasses would be great if I was shaving my legs (not that I do of course!) but difficult to wear and use while shaving or rubbing lotion into my face. So I came up with an alternative using a T series eye tracker and a camera… and here is the result – free head movement and the ability to moisturise without smearing the lenses on the Tobii Glasses.

And before anyone asks, no I am not wearing lipstick, no I don’t normally pose this much in front of an eye tracker and I did NOT cut out the bit at the end where I look at myself and say “Go get ’em tiger”. For any other questions or odd things you want to eye track contact us at sales@acuity-ets.com or call us on 01189 000795.