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Tobii Glasses – Take 2 Cases To Do Research? Not Us, We Take 1 And Go…. April 15, 2011

Posted by Jon Ward in Advertising, eye tracking, Glasses, Market Research, Shopper Research, Studio, Tips And Tricks, Tobii.
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Ok, so it is a really bad pun and only those who have seen the “Wash ‘n’ Go” adverts will understand it but it gets the message across. Much as we love the innovative and amazing Tobii Glasses having the IR markers and glasses system in two cases is a pain – especially when flying on ‘ahem’ more cost effective airlines… so we searched for an alternative and came up with this hardened ABS case (the same stuff some of the Tobii screen based eye trackers come protected in, and the cases we use for our loan PC’s) and we love it!

The trays fit in nicely on top of each other with the markers on the bottom and the glasses layer on the top. There is room for documents, manuals and mounting accessories in the lid and it has four clip locks, as well as a combination lock and a great shoulder strap! An alternative option we are putting together is for a layer to lock in your laptop and charger so one case rules them all! (Ok, another awful reference but it’s been a long week….)

Plus it looks so much more James Bond! So avoid being nervous about your expensive equipment being damaged as the hardened case means it is much more resilient to knocks and can even be put into hold baggage or trusted with Scott or me!

And instead of being nervous about your expensive equipment being damaged the hardened case means it is more resilient to knocks and can be put into hold baggage meaning! For more details, pricing and availability contact sales@acuity-ets.com or call us on 01189 000795.

Tobii Glasses Case Study – 3D Labels! April 1, 2011

Posted by Jon Ward in Advertising, eye tracking, Glasses, Market Research, Marketing, Shopper Research, Studio, Tobii.
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We have a new case study based on work carried out on behalf of Rolling Optics – a Swedish producer of optical 3D product packaging labels. This is the first publically available case study of the Tobii Glasses being used in a read shopper environment, more details and the link to be found below…

After applying a Rolling Optics 3D label to Grazette of Sweden’s XL hair care product range, sales of the range soared almost 90%.  Rolling Optics wanted to know if their 3D labels had anything to do with the sales increase – and evidence that they could use customer dialogues. Aimed at explaining the sales increase the aim of the study was to test the theory that using a Rolling Optics 3D label on packaging was more attractive to the consumer.  Tobii Glasses were used in a real store environment to compare performance of different premium shampoo bottle labels. By examining shoppers’ viewing patterns, both qualitatively and quantitatively, a correlation could be established between the use of Rolling Optics 3D labels and the sales increase.  The case illustrates how the Tobii Glasses are used for measuring consumer attention in a store environment, including use of the IR markers to allow automated data aggregation in Tobii Studio.

Tobii_CustomerCase_Rolling_Optics_Package_design

For more information, pricing or to arrange a demonstration of the Tobii Glasses, Studio or the other products in our portfolio contact us on 01189 000795 or sales@acuity-ets.com