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When Is An X Series Tobii Unit, Not An X Series Tobii Unit? June 30, 2010

Posted by Jon Ward in Studio, Technology, Tips And Tricks, Tobii, Uncategorized, Updates.
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Our friends over at Simple Usability have been spending their weekends geeking it up as normal…. Guy must have THE most patient wife in the world, or maybe she enjoys the peace and quiet! When I saw what he had done with his eye tracker it was too good not to share! I am a big fan of the flexibility of the X series eye tracker allowing you to test all sizes of screens, physical objects and mobile devices. However for standard usability some people don’t like having a ‘box’ in front of their monitor – thinking it may distract the user potentially…. when a user has the T series eye tracker the screen and tracking elements are all combined so it is more transparent… so Guy got his toolkit out…

By mounting some fixing screws to the base of the monitor the X series fits snugly under the monitor and looks more seamless than separate devices, it however still remains the flexibility of being used with other screen sizes, projectors and so on – including rotating the screen 90 degrees to do print and document work in a more lifelike format. You can read more about this set-up here on Guy’s blog : http://www.contentfairy.com/eye-tracking/tobii-x60-setup/

For information on the X series, anything Tobii related or just if you fancy stalking us then please email sales@acuity-ets.com or call us on 01189 000796.

A Little More About the Tobii Glasses From Tom Englund of Tobii Technology AB June 26, 2010

Posted by Jon Ward in Advertising, eye tracking, Glasses, Market Research, Media, Shopper Research, Technology, Tobii.
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Tobii Glasses
On Tuesday Tobii announced the launch of the Glasses, a revolutionary eye tracking tool for conducting accurate, low-cost, mobile eye tracking studies in real world environments.

Tobii Glasses look and feel like a pair of modern-looking eyewear and allow subjects to walk around freely, making it easier for researchers to create a real-world environment in which to capture user behaviors while they browse in stores, use a computer, try out a new product, read an advertisement and more. Additionally, the glasses are lightweight and don’t have distracting cameras or mirrors in the field of view or require the user to carry bulky equipment, so the user acts more naturally and the resulting data has a higher level of validity.

From the outset of the Glasses project we wanted to create a truly different type of eye tracker, with unique capabilities. We wanted to push the technical boundaries and in turn also push the boundaries for our customers of what they can use the Glasses for.

One of the key elements of this product is the extreme ease of use paired with an unobtrusiveness. We want the system to be extremely easy to operate and calibrate for the operator. We have also put a lot of time on making the Glasses feel comfortable and natural for the user, with a lightweight and slim frame.

The other key element of the Glasses is the automatic data aggregation, making it possible to compile gaze data from different eye tracking recordings into one image at the click of a button. For this we use IR markers as reference points in the recording. The problem of data aggregation from moving videos is an old one within the field of eye tracking. Even though the use of a physical reference point will include some manual preparation (with a skilled technician) of the test areas, the markers have the potential to take away hours and hours of manual coding, which before was necessary to merge the video files.

We think that Glasses are revolutionary as the product opens up entirely new possibilities for our customers to do research that previously has not been possible. The application of this product to provide insight into human behaviors could include anything from understanding buyer preferences, to learning about gaze in operating mobile devices, playing sports, attending live events or operating machinery. In fact, the applications are limited only by the imagination – they are virtually endless.

For more information, please visit www.TobiiGlasses.com or www.Tobii.com.

Tom Englund,
Executive vice president of analysis solutions, Tobii Technology

Tobii Release New Eye Tracking Glasses! June 22, 2010

Posted by Jon Ward in Advertising, eye tracking, Glasses, Shopper Research, Studio, Technology, Tobii, Updates.
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It’s been a long time coming but probably the worst kept secret in the industry is finally launched today and all we can say is WOW! Looking nothing like any head worn eye tracker to come before it the new Tobii Glasses are stunning to look at and have immediate benefits for participants. Firstly you don’t look like the crazy professor from Back to the Future wearing them, they are as discreet as you could wish for and secondly there is no capture camera interfering with your line of sight, constantly reminding you that you are being eye tracked. And they also have a built-in microphone for full audio capture during testing!

Another innovation is the recording assistant – no more carrying a laptop around with you, or a DV recorder or even a huge umbilical cord! This lightweight device with touch interface runs from a battery and records to an SD card – keeping the data in a digital format for more flexibility. This allows almost instantaneous download of tests into Tobii’s powerful Studio software – allowing a single software platform to manage all your eye tracking, and also allowing for cross comparisons of performance across real world or on-screen tests! By using the same platform we also eliminate an additional learning curve for new software.


But the innovations and unique functionality of this product doesn’t stop there as the Tobii Glasses give you automatic data collection of areas of interest in real world testing using some incredibly clever markers! You simply position the markers around the areas you have an interest in and then using the same simple tools in Tobii Studio you can break that area down into an almost infinite number of smaller areas of interest. Statistical metrics can then be applied instantly… AND you can also create visualizations such as heat maps, gaze plots and clusters for single users, groups of participants or an entire test!

So now there really is a lightweight, flexible and powerful head worn eye tracker that brings you automated analysis, powerful statistical tools and a proven software platform all in one, while making the participants experience more natural, less embarrassing and more importantly more authentic data capture.

I am sure you will agree with me that these really are something special and unique and demand will be very high for this equipment – we are currently arranging demonstrations of the Tobii Glasses, to book yours please contact sales@acuity-ets.com or call us on 01189 000795.

Tobii Studio 2.1.13 Released, Along With New Firmware For Tobii T60XL June 2, 2010

Posted by Jon Ward in Studio, Technology, Tobii, Updates.
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Really quick note to let everyone know that Tobii Studio 2.1.13 has been released, and you can get the file from within Tobii Studio, under HELP > CHECK FOR UPDATES. Note that you will need a valid support contract to download this. If you need to renew your support contract get in touch for further information sales@acuity-ets.com.

Also for all our clients with Tobii T60XL units, there is a new version of the firmware available – this is also accessed through the check for updates menu within Tobii Studio.

If you have any questions or problems we are here to help, give us a call on 01189 000795.

Eye Gaze Data and the Correlation With Mouse Movement June 2, 2010

Posted by Jon Ward in Advertising, eye tracking, Market Research, Marketing, Media, Studio, Technology, Tips And Tricks, Tobii, Usability & UX.

At Eyetrack UX today in Leuven, Blegium I was fortunate to hear a talk from Dr Anne Aula who is a Senior User Experience Researcher at Google Inc, over in the US. As part of her presentation about how and why Google uses eye tracking she presented some interesting statistics about the percentage of correlation between the eye gaze data and mouse movement during a SERP test they recently did. Out of their user group who were performing a task on their search page (Google – OBVIOUSLY!) 42% of participants didn’t have any active mouse movement during the course of the task, that leaves 58% of the people that did move their mouse around as they were doing things…. but she didn’t stop there. Recently there has been blogs and tweets and more about how much mouse and eye data ‘can be assumed to be the same’ and we have been defending the point that we have (and our clients have…) thousands of hours of test data to prove that the claimed 60-80% (depending on who you listen to) correlation between mouse and eye data – is wrong!

Anne went on to say that out of the remaining 58% of our group, only 10% (which is in fact 6% of the bigger group!) displayed matched data between horizontal mouse movement and eye gaze data. For vertical movement it is a little higher at 32% – therefore 19% of the overall sample size. The final statistic is interesting, 16% of the mouse movers (about 10% overall) found a link or item that they found interesting and ‘marked’ it by hovering their mouse over it as they continued to gaze the page.

So what does all this say? Mouse movement and eye movement bear very little relation to each other, until we make a decision (or pseudo-decision) and select and therefore click through to another page or similar. It also says that if you do get your mouse movement heatmaps, just pause for thought and think well if nobody is moving their mouse, or if they are hovering over a certain area – does that explain the random hot spot in the middle of nowhere….. I think it probably will.

Eye tracking is not the Holy Grail of all things usability, web based and screen based – however it is a hugely powerful tool, and as with any professional the more tools you have, the better you can produce results to the best of your ability. As the Studio software records your mouse movement, mouse clicks and every key press alongside your eye gaze data then you have a great piece of software for your toolkit!

For more information get in touch via jon@acuity-ets.com or check out the website at www.acuity-ets.com.

Analysing Dynamic Web Pages In Tobii Studio – Part 1 June 1, 2010

Posted by Jon Ward in Advertising, eye tracking, Market Research, Media, Studio, Technology, Tips And Tricks, Tobii, Usability & UX.
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We get a lot of questions about why there are blank frames and pages in Tobii Studio – and that is because when Tobii Studio takes a snapshot of the URL the frames haven’t run or loaded yet so we get some empty space. You can however fool Studio into seeing a different image to overlay your gaze data…. see the page below taken from our training course! Or why not book the full course and learn everything there is to know about Tobii Studio and how to use it! Contact me at jon@acuity-ets.com for more information!

Tobii Studio 2.1 Update June 1, 2010

Posted by Jon Ward in eye tracking, Studio, Technology, Tips And Tricks, Tobii, Updates.
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Tobii Studio 2.1 is officially released so we thought it prudent to let you know a couple of the new functions that have crept in to make your life easier!

1 : Drag and drop of stimuli

If you want to add multiple images, PDF or other stimuli to a test then you can now select them from your desktop and drag the into the Studio window – this will then open up a new window to allow you to sort and adjust the properties for the stimulus. For old Clearview users this will be a welcome return, for new users this will save a lot of time – especially for academic studies.

2 : Ability to change the ESC and F10 functions

With the advent of embedded videos on just about every website we had feedback that pressing ESC was causing issues – as this was used to not only escape full screen mode, but also to quit a Tobii test. Now in the global settings options we can adjust the ESC (quit test) or F10 (advance stimuli) keys to something more generic – and less likely to be pressed by the participant.

3 : Advancing from PDF stimulus

When PDF testing was added to Studio everyone cheered! (Hooray!) and then realised that users accidently advanced beyond the end of the PDF and onto the next stimulus – well not anymore. In the PDF stimuli options you can now choose that the participant cannot advance the timeline on their own.

4 : New statistical tool

The biggest change is the new statistical tool – now allowing A/B and multi variant testing, cross media testing, asking multiple statistical questions across multiple user groups and so on. This upgrade is a huge bonus for quantitative studies and deserving of several blog posts on its own!

5 : Preview test function

A godsend for everyone! No longer will you need to calibrate and record yourself to check your test protocol – pressing F11 or clicking on the preview button at the bottom of the screen will allow you to check the formatting of a single stimulus or the whole test.

There are more things hidden away… more to come soon!

For more information on Tobii Studio, or to enquire about detailed training from Acuity please contact jon@acuity-ets.com or sales@acuity-ets.com or give us a call on 01189 000795.