Just What the Optician Ordered? November 25, 2015Posted by Jon Ward in eye tracking, Glasses, Market Research, Shopper Research, Tobii.
Tags: eye tracking, glasses, market research, Studio, Tobii, upgrade
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It’s been a busy week in Sweden it seems as hot on the heels of the announcement of the amazing new 100hz speed option for the Tobii Glasses 2 system two new accessories have also been announced.
First up is the Precription Lens pack. The Prescription Lenses package contains corrective snap-on lenses for Pro Glasses 2 to facilitate studies involving subjects with either short or long sightedness. From mobile device testing and operator assessments, to sports research and wayfinding studies, these lenses will allow you to include a larger variety of subjects in your research.
The lenses range from -5 to +3 diopter in 0.5 diopter steps in order to provide support for a larger cross-section of the population with vision impairments. Separate lenses are provided for left and right eyes so you can accommodate differences between your subjects’ eyes.
Lens replacement is quick and easy with a magnetic frame that provides an easy-to-use, snap-on interface. At the same time, the solution is attached securely enough for test situations that involve a lot of natural movement, such as in sports research scenarios. Specific lens requirements and replacements are also available and the kit is supplied in a travel case.
Second is the new carry case and extended battery set. Combining a soft pouch with shoulder strap to carry the recording assistant and an external battery that neatly slots into its own holder on the bag the unit allows users to carry the recording unit in comfort and adding extra convenience for field based research with extended times between battery changes.
The case allows even quicker set-up and ease of use for the participant and researcher – and looks pretty good as well!
Both accessories are available to order now – contact Acuity for more details.
Tobii Glasses 2 Real World Mapping – Saving Time in the Real World! October 29, 2015Posted by Jon Ward in eye tracking, Glasses, Market Research, Marketing, Media, Shopper Research, Technology, Tobii, Updates, Usability & UX.
Tags: eye tracking, Tobii, upgrade
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The Tobii Glasses 2 have been a huge success, with the wide angled field of view, live wireless viewing and automatic slippage compensation thanks to the unique 4 camera binocular tracking more and more people are able to do some great fieldwork both unassisted and in a more traditional context. However as with all glasses based eye tracking platforms the analysis of the data is more time-consuming than with a screen based system as you need to code the user data onto reference images to create aggregated visual outputs and statistical metrics. This can be very time-consuming and depending on the type of interactions mapped (fixation or raw data) combined with the environment and task of the user (unboxing a product, retail purchases, driving and so on) can take anywhere from 10 to 20 times the duration of the recording to code – so 100 minutes of total recorded interactions could take upwards of 16 hours to code before you can begin the analysis.
Tobii Real World Mapping can help reduce this time considerably in many types of study by using advanced computer vision to automatically detect the gaze points based on the reference images you upload – meaning that 10x or 20x multiplier comes down to as little as 2-5x, and processing can be queued so the software can happily run along in the background freeing up valuable staff resources to focus on other tasks.Once the automatic process is completed you are presented with a chart plotting the automatically mapped points, alongside a confidence level in its accuracy and then any missed points (for example if there was a large amount of occlusion in the frame) or mapped points that need some adjustment can be manually corrected by a researcher.
This video has a brief overview of this exciting feature which will be part of next update of the Tobii Glasses Analyzer software.
Of course not every single study will be able to take advantage of the new functionality, for example very dynamic content such as sports science studies have few or no fixed reference points to work with, objects that are largely occluded constantly or are at extreme distances will not be viable but for a large number of shopper studies, product interaction, mobile and tablet applications, advertising and navigation tasks users should see a significant time savings to using the tool – and by running a pilot (see tip 28 on Tim’s Acuity Intelligence blog for a reminder of the importance of this : http://www.acuity-intelligence.com/blog/eye-tracking-tips-26-30) you can quantify this benefit and also ensure that your reference images are correct and work well – more about that another time!
The Real World Mapping is ready to demonstrate to customers now – so get in touch and we will be happy to walk you through it, and show how it can help you process your glasses based eye tracking data quicker!
Tobii Studio Promotional Offer July 1, 2009Posted by Jon Ward in eye tracking, Market Research, Marketing, Media, Tobii, Updates, Usability & UX.
Tags: acuity, licence, offer, Studio, Tobii, upgrade
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As all Tobii users know, Studio is constantly being improved and developed and the Studio Support And Upgrade package ensures that not only do you have access to both Tobii and Acuity technical support on-line and over the phone but also receive all software upgrades, major releases and bug fixes for the market leading eye tracking analysis tool.
To add even more value to this 2 year package Tobii are currently offering two Studio Non-Recording licences free of charge for any customer, new or existing that purchases the upgrade. These non-recording licences allow you to install Studio on two other PC’s to allow tests to be set-up, analysed and visualised off-line – ensuring youreye tracker can be in constant use.
For more information on this great offer contact Acuity on 01189 000796 or firstname.lastname@example.org