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Keeping an Eye on Education June 7, 2017

Posted by Jon Ward in eye tracking, Technology, Tobii.
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Eye tracking is widely used across many fields of academia and in the commercial world as a tool for research, training, behavioural analysis and gathering insight. However, until now equipping a lab with research quality equipment and market leading analytical software has been expensive, meaning that classrooms or lab set-ups are limited to one or two systems, and users often fight for time with the equipment to complete their projects, or miss out on the powerful data that can be gathered from eye tracking.

Acuity and Tobii have teamed up to create a unique solution offering powerful functionality, maximum flexibility and outstanding value for institutes wanting to offer eye tracking to their students. This enables departments such as psychology, marketing, economics, neuroscience and computing to equip multiple research workstations in a simple and cost effective manner.

The set-up allows students to run individual projects, work in groups or teams and of course to participate in a single project that can be analysed centrally as well as locally. This flexibility allows people to work at their own pace or be led by a teacher, and allows tailored studies to be run to accommodate users with specific requirements – such as colour blindness or dyslexia – without excluding them which could happen with a ‘group’ style single test that is pushed out to all users, as with some other solutions.

You can fully explore and understand human behaviour, information gathering, decision making, emotional processes and much more using high quality, research grade eye tracking systems without compromising on analysis capabilities! Every workstation has a full software suite allowing them to design, present, record, review and analyse the data, meaning everyone has access to the powerful analytical tools, not just a central licence or moderator.

Users can create static and animated visualisations of interactions and run statistical analysis. They can combine this with mouse movements, key presses, user camera video, flagged observations and audio recordings across a wide range of stimulus including websites, video, images, PDF’s, questionnaires and external video sources.

The solution is fully scalable from ten units to an unlimited number of workstations, and can be upgraded or expanded at any time, and all our solutions come with expert on-site training and support.

We can tailor a proposal to the size and scale of your requirements, and offer advice on infrastructure, lab configuration and integration with existing equipment. Contact us at sales@acuity-ets.com or on +44 1189 000795.

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