Copy Cat Brands – Who is Trying to Steal Your Attention? October 31, 2016Posted by Jon Ward in Advertising, eye tracking, Market Research, Marketing, neuromarketing, Shopper Research.
Tim from Acuity has recently been speaking at a conference in Peru where he presented some of the exciting findings from our parasitic brands research last year. Using the world leading facilities at the GSK SSL and in partnership with the British Brands Group we tested people’s recognition of famous brands and their not-so-famous imposters under a variety of conditions. Have a watch of the video below and maybe head over to the Acuity Intelligence website and read more about the study here : http://www.acuity-intelligence.com/blog/statute-of-imitations