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Wow! 300hz Sampling Rate and Large Freedom of Head Movement – The Amazing New Tobii TX300! November 11, 2010

Posted by Jon Ward in eye tracking, Market Research, Media, Technology, Tobii, Updates.
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The large majority of consumer and user decisions are made unconsciously and in a split second. To better understand the fast processes of the human mind and body, researchers need instruments to study certain processes on a detailed level – such as micro saccades, fixations and blinks. Tobii is proud to introduce the new Tobii TX300 Eye Tracker which collects gaze data at 300 Hz and yet allows large head movements.

The Tobii TX300 is suitable for:

• Neuroscience studies (e.g. studies combining eye tracking and biometric)
• Reading studies
• Psychology research (e.g. consumer psychology)
• Gaze-contingent paradigms due to the very low latency

The TX300 includes the following features:

• 300 Hz sampling rate

The TX300 is designed for studies that require a higher sampling rate; e.g., the need to study eye movements such as saccades, correction saccades, fixations, pupil size changes and blinks.

• Tolerance for large head movements
The TX300 is suitable for studies where freedom of movement is important, including behavioral research or eye movement research involving children. In behavioral studies, subjects do not have to be positioned in an unnatural chinrest.

• Flexible stimuli presentation
The TX300 can be used with the supplied 23” wide screen TFT monitor, or as a standalone eye tracker. The modular design of the system enables both stimuli presentation on the supplied monitor, and studies of real-world flat surfaces or scenes (such as external video screens, projections and physical objects).

• Flexible software options
Tobii TX300 is compatible with any application built on Tobii Software Development Kit (Tobii SDK), including the easy to use Tobii Studio 2.2. The TX300 can be used together with most EEG systems, such as Brain Products, EGI and ANT

Follow this link to see and hear more! http://www.tobii.com/market_research_usability/products_services/eye_tracking_hardware/tobii_tx300_eye_tracker.aspx

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