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We Can (and Will!) Eye Track Almost Anything… August 4, 2010

Posted by Jon Ward in eye tracking, Marketing, Media, Shopper Research, Studio, Technology, Tips And Tricks, Tobii.
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As part of our claim to be able to eye track almost anything (not parrots before you ask!) within reason a client asked us if we could eye track someone applying moisturiser, face wash or having a shave….. not being one to back down from a challenge I said “sure we can” and then left thinking how… as the Tobii Glasses would be great if I was shaving my legs (not that I do of course!) but difficult to wear and use while shaving or rubbing lotion into my face. So I came up with an alternative using a T series eye tracker and a camera… and here is the result – free head movement and the ability to moisturise without smearing the lenses on the Tobii Glasses.

And before anyone asks, no I am not wearing lipstick, no I don’t normally pose this much in front of an eye tracker and I did NOT cut out the bit at the end where I look at myself and say “Go get ’em tiger”. For any other questions or odd things you want to eye track contact us at sales@acuity-ets.com or call us on 01189 000795.

Comments»

1. Breezy - August 6, 2010

I worry…

2. Jon Ward - August 6, 2010

I appreciate your concern – apparently I am ‘too professional’ in my application… can’t a guy look after his skin without being hassled! :o)

3. Shira - August 11, 2010

can you elaborate more on the setup?
was there a mirror involved?

Jon Ward - August 11, 2010

Hi, the setup was simple – we used a Tobii T60 with Tobii Studio and a Microsoft webcam and external video source stimuli. The image from the webcam was mirrored so I was looking at the right side of my face – so the screen was my “mirror”.

4. Shira - August 12, 2010

oh, cool! 🙂


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