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Tobii Release New Eye Tracking Glasses! June 22, 2010

Posted by Jon Ward in Advertising, eye tracking, Glasses, Shopper Research, Studio, Technology, Tobii, Updates.

It’s been a long time coming but probably the worst kept secret in the industry is finally launched today and all we can say is WOW! Looking nothing like any head worn eye tracker to come before it the new Tobii Glasses are stunning to look at and have immediate benefits for participants. Firstly you don’t look like the crazy professor from Back to the Future wearing them, they are as discreet as you could wish for and secondly there is no capture camera interfering with your line of sight, constantly reminding you that you are being eye tracked. And they also have a built-in microphone for full audio capture during testing!

Another innovation is the recording assistant – no more carrying a laptop around with you, or a DV recorder or even a huge umbilical cord! This lightweight device with touch interface runs from a battery and records to an SD card – keeping the data in a digital format for more flexibility. This allows almost instantaneous download of tests into Tobii’s powerful Studio software – allowing a single software platform to manage all your eye tracking, and also allowing for cross comparisons of performance across real world or on-screen tests! By using the same platform we also eliminate an additional learning curve for new software.


But the innovations and unique functionality of this product doesn’t stop there as the Tobii Glasses give you automatic data collection of areas of interest in real world testing using some incredibly clever markers! You simply position the markers around the areas you have an interest in and then using the same simple tools in Tobii Studio you can break that area down into an almost infinite number of smaller areas of interest. Statistical metrics can then be applied instantly… AND you can also create visualizations such as heat maps, gaze plots and clusters for single users, groups of participants or an entire test!

So now there really is a lightweight, flexible and powerful head worn eye tracker that brings you automated analysis, powerful statistical tools and a proven software platform all in one, while making the participants experience more natural, less embarrassing and more importantly more authentic data capture.

I am sure you will agree with me that these really are something special and unique and demand will be very high for this equipment – we are currently arranging demonstrations of the Tobii Glasses, to book yours please contact sales@acuity-ets.com or call us on 01189 000795.


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