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Last few places at the Acuity Eyetracking Workshops! May 7, 2010

Posted by Scott Hodgins in Uncategorized.

Interested in learning more about eyetracking?

We are running a series of workshops at our offices in Reading, focussing on eyetracking in the commercial sector. They are aimed at the usability/UX sector and advertising/MR communities. We have a few places left on Wednesday the 26th May. The event runs from 093oH to 1600H and we even provide lunch. Please get in touch with Natasha to book your place.

On the day we will give you a basic understanding of what eye tracking is, how it works and how it can help your business. In addition we will discuss how eye tracking analysis and systems can be integrated into your work flow to maximise its effectiveness.

Topics covered include:

  • Different types of eye tracking hardware for different stimuli or test types
  • Test preparation and set-up
  • Recruitment of participants and best practice
  • Different methodologies and the differences between quantitative and qualitative eye tracking studies.
  • A look at how we see and what attracts our attention
  • A practical session using the eye tracking systems where everyone will get some hands-on experience
  • Test preparation and set-up
  • Open Q&A session
  • Test moderation
  • ….and more!

Our offices:

  • Acuity ETS Limited
    Davidson House
    Forbury Square
    Reading, RG1 3EU.
  • Contact telephone number : 01189 000795/6


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