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Virtual Eye Tracking, Versus Mouse Tracking Versus Eye Tracking… December 8, 2009

Posted by Jon Ward in eye tracking, Market Research, Tips And Tricks, Tobii.
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For those of you who have visited the blog recently you may notice a few chages – I have moved a few posts off the blog for the moment, regarding the ongoing testing of the various visual saliency products on the market – and you may want to know why. Firstly the constant backwards and forwards and re-testing and so on was taking up a lot of time at my end, and secondly as there have been dialogues started with various producers of this type of product I thought that a more controlled test would be more beneficial to all involved, including you the reader! So over the Christmas period (hopefuly) I am going to gather a collection of images and A/B variants etc together and try to do something more structured and constructive, and then of course post the results. This seems to make more sense for everyone as opposed to numerous blog posts, comments and so on! The producers of the other products seem keen to get this sort of comparison done so hopefully it will be a useful activity…. Watch this space!

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