Case Study – Why Bigger Is Better! November 27, 2009Posted by Jon Ward in Advertising, eye tracking, Market Research, Marketing, Media, Studio, Technology, Tips And Tricks, Tobii.
The Tobii T60XL launched earlier this year and was the first eye tracker with a full HD (1920 x 1200) widescreen integrated into a single unit. The benefits of the high definition screen, and increased size of the monitor over the standard T series trackers – from 17″ to 24″, are obvious for print design, virtual shelf testing and web testing at a number of resolutions using a single set-up, while still remaining portable and unobtrusive.
One of our customers, and a long standing Tobii and eye tracking user, Simple Usability (www.simpleusability.com) embarked on a project for global banking group HSBC. Their brief was to look at the effectiveness of the campaign the bank utilises to entice and recruit graduates to the bank, a campaign that consists of web based and printed materials. Guy and his team chose to use the T60XL for the testing and you can read and download the case study below.
By using the increased screen size and resolution of the T60XL the results clearly showed that the interaction with the web based media varied greatly and that although the standard for web testing is largely regarding as being 1024 x 768 designers need to consider and be aware that users will view in every resolution from that up to and including HD formats such as 1920 x 1200 – by being able to run comparative testing on various resolutions with the same unit these variances were easily spotted and fed back to the client. For more information on the T60XL feel free to check out our website www.acuity-ets.com or email me at firstname.lastname@example.org.
And to finish – I am afraid that this time, bigger definitely is better!