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Gaze Plots, Heatmaps And Everything Over Video! September 30, 2009

Posted by Jon Ward in Uncategorized.

Our friends over at EOM in Chile have been using our previous tip about exporting heatmaps over video, and taken it a step further!

Pedro has included two separate gaze plots (one for male and one for female participants) over the heatmap to show that although the heat map shows the highest concentrations of attention – there is still some other viewing behaviour, and also differences between the sexes.

This is a very cool output – however we think there needs to be a limit on the number of participants for it to still be useful and clear but good work Pablo!

A little bit about Pablo and his company EOM : After years of shooting TV shows and documentaries all over the globe, and looking for a more exiting life, Pablo has entered the fascinating world of exploring the mind from the eyes point of view!! His new company is based in Chile and can be found here – www.eyeonmedia.net


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