jump to navigation

Tobii Studio Paper on the Effectiveness Of Retrospective Think Aloud (RTA) September 18, 2009

Posted by Jon Ward in Advertising, eye tracking, Market Research, Media, Studio, Tobii, Usability & UX.
trackback

As the first in a number of papers over the coming months, we present a report covering a study showing the effectiveness of using retrospective methods to identify issues in usability studies. The study was operated in Sweden and focused on the music streaming site, Spotify. It’s an interesting read with some good points raised that we hope will spark discussions!

19878892-Tobii-Methodology-Guide-RTAGuidelinesTestV13x-090908

As always your feedback and comments are welcomed!

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: