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Eye Tracking From An Artists Point Of View July 28, 2009

Posted by Jon Ward in eye tracking, Marketing, Media, Tobii.

At Acuity we are always keen on seeing new innovations and applications for eye tracking, from tracking animals to setting up shelves that watch you watching them – we like to think we can create a set-up to track just about everything…. Recently an art student contacted us about renting an eye tracker for his final project at The Arts Institute of Bournemouth for his BA. In his own words he is “passionate about graphic design, digital technologies, human behaviour and the world in which we live” and as we are keen to support new talent, and were excited by some of his ideas we agreed a very special deal for his rental and let him loose with the Tobii T120 and Tobii Studio.

Adam will be the first to say that he as very suprised by how easy the tracker and software was to use, and revised his final project to suit – and came through with some interesting ideas…

One of Adam’s projects was to get people to imagine an image, and draw it onto a blank screen – try it, it is a lot more difficult than it sounds! He also experimented with creating typefaces and looked at how people look at each other, as friends or strangers…

With the help of his final project Adam got a well deserved 1st in his degree – and you can see his work showcased on his excellent website : http://www.adamrobbins.co.uk/ and you can see his blog about his eye tracking exploits at : http://adrobbins.blogspot.com/search/label/Eye%20Tracking .

Adam was also selected to have his work displayed at the D&AD new blood exhibition 2009 at London’s Kensington Olympia – the biggest and most prestigious showcase of creative graduate work in the UK.

Acuity would like to congratulate Adam on his result and also his initiative – and would like to hear from other people that have tried something a little different with eye tracking….


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